20 brands to donate digital inventory in support of COVID-19 efforts
New York, NY – May 7, 2020 – Haymarket Medical Network, a part of business media company Haymarket Media, Inc., is proud to join the Ad Council’s first ever Private Marketplace (PMP) along with other partners Cadreon, The Trade Desk and Acxiom.
The PMP gives publishers and media companies the opportunity to donate digital media inventory in order to deliver the Ad Council’s most important COVID-19 digital public service ads (PSAs) at a large scale to the people who need the information the most, such as families, seniors and healthcare professionals, and linking directly to sites where they can read this important information on topics such as social distancing, personal hygiene, mental health and other messaging from the Centers for Disease Control (CDC).
“We are excited to join the Ad Council Private Marketplace and do our part to help spread important information regarding the COVID-19 pandemic,” said Michael Graziani, President, Medical Communications. “Our portfolio of specialty media brands will optimize this messaging and make sure it reaches the right audiences for the greatest impact.”
The Haymarket Medical Network will donate 160,000 digital ad impressions monthly across its 19 brands as well as sister brand Medical Marketing + Media. This will allow the PSAs to reach a variety of healthcare practitioners, including those accessing the drug database MPR, specialists in therapeutic areas such as cardiology, infectious disease and oncology, and targeted audiences such as physician assistants, nurse practitioners and medical marketers.
The PMP is projected to deliver 100 million impressions through donated inventory within its first two months. Other media companies to donate media include InMobi, EMS, Bustle, The New York Post and GroundTruth.
About Haymarket Medical Network
Haymarket Medical Network reaches healthcare practitioners through a multichannel environment that includes more than a dozen unique brands offered across multiple formats – web, app, print and live events. It’s inter-connectivity allows users to move from brand to brand to discover the relevant content they need to make practice-related decisions. Included in the network is renowned drug database MPR, continuing medical education company myCME, as well as an expanding portfolio of websites that deliver news and feature content targeting specific therapeutic areas such as Cardiology Advisor, Infectious Disease Advisor, Oncology Nurse Advisor and more. To learn more, visit www.haymarketmedicalnetwork.com.
About Haymarket Media, Inc.
Haymarket Media, Inc. creates award-winning specialist content and services for b2b international audiences. With more than 25 marketing-leading brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content in the healthcare and business media industries. Our brands connect people and communities across digital, mobile, print and live media platforms.
Haymarket is home to highly regarded healthcare brands such as: Clinical Advisor, MPR and Haymarket Medical Education, as well as the esteemed business media titles PRWeek and Medical Marketing & Media.
Haymarket Media, Inc. is the US division of Haymarket Media Group headquartered in the UK. For more information, please visit www.haymarket.com.
For more information, contact:
Kelley Slavik, Communications Manager
This article originally appeared on MPR